Australia online retail declines 2.2% in December, largest since November 2014 - NAB

Australia experienced a 2.2% decline in online retail sales across the board in the month of December, according to the National Australia Bank, but growth is still occurring within the online industry.

Key Quotes:

  • In seasonally adjusted terms, at -2.2%, online retail sales contracted in December, the largest since November 2014. Looking through the month to month volatility, while the trend is still positive, it has again slowed.

  • In total, we estimate the Australian online retail market was worth $24.2bn in the 12 months to December 2017. 

  • While monthly sales growth at SME retailers also contracted in December(-1.3%), they have outpaced corporates over the year (+18.5%).

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